Since its launch last week, Tata Neu has been downloaded over 2.2 million times, including on the play and app stores.
Tata Digital’s chief executive officer (CEO), Pratik Pal, said in a press conference held on Thursday, April 14.
Tata Digital held this press conference to introduce their latest super app formally, Tata New, launched on April 7, 2022.
Pratik Pal mentioned that the app has received 2.2 million enrollments and witnessed a “significant” number of transactions.
He also mentioned that the people shopping on the Tata Neu app are shopping across categories.
Pratik Pal also mentioned that Tata’s solid offline presence would benefit Tata Neu.
During the app Tata Neu launch, Pratik Pal mentioned that Tata Neu began with a cumulative consumer base of 120 million users and 2,500 offline stores.
In addition, with an 80 million app footprint across its digital assets.
The app, which was initially rolled out a little over six months ago, was only open for 800,000 Tata Group employees and their friends and family till its formal launch last week.
Before opening to a more extensive customer base, the app had already been downloaded over 100,000 times on Google Play Store and Apple App Store.
N Chandrasekaran, the chairperson of Tata Digital earlier this week, said that Tata Neu has been in the making for the last two years.
However, Chandrasekaran denied all media reports that the launch of Tata Neu had been delayed.
Chandrasekaran said: “We were calibrating it along the way, and we came out at the right time.”
Chief Executive Officer (CEO) Pratik Pal said that the company wants to partner with external brands to enhance its offerings.